Interesting Marketing Insights – April / May 2024 Grewal-Levy Newsletter

Read article summaries, teaching tips, and discussion ideas in the latest Grewal-Levy Marketing newsletter

New Marketing Newsletter! Article summaries, teaching tips, and discussion ideas in the latest Levy/Grewal Marketing newsletter include the following highlights: The Latest Developments in Krispy Kreme’s Efforts to Get You Your Daily Glazed (Chapters 2, 7 & 17) Using AI to Elevate Digital Branding: A Novel Partnership Between adidas and Moncler (Chapters 2, 17, & 18) The Body Shop Gets Bodied by New Owners and Creditors (Chapters 4, 8, & 17) 20/20 Vision: The Use of AI in Retailing (Chapters 4 & 17) The Time Warp: Vinyl Records Included in the Inflation Basket (Chapters 5 & 6) If Discount Stores Are Doing So Well, Why Is Dollar Tree Closing So Many Locations? (Chapters 5, 15, & 17) Got It in the Bag: Trader Joe’s Tote Bags Are the Latest Consumer Trend (Chapters 6 & 14) Fast, Cheap, and Easy: Wendy’s Introduces Dynamic Pricing (Chapters 9 & 15) Deus Ex Machina: Amazon Introduces Robot Workers (Chapter 16) Selling Their Vision: How Today’s Leaders Can Use Key Personal Selling Skills to Succeed (Chapters 17 & 20) And more! To download the newsletter, click here or visit our blog at grewallevymarketing.com. We also love to feature guest bloggers, please reach out and thanks for your support!   - Dhruv & Michael

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